Source: Canspan BMG/The Toy Book

Epoch Everlasting Play LLC — the U.S. subsidiary of Japan’s third-largest toymaker, Epoch Co. Ltd — entered into a new marketing partnership with Canspan BMG Inc.

Under the new deal, Canspan will manage cross-platform digital strategy, planning, and management for Epoch Everlasting Play brands, including Calico Critters, Aquabeads, and its Super Mario licensed games.

“When we set out to look for a marketing partner, we placed an emphasis on rich experience within the industry and results-driven campaigns. With their expertise and proven track record, we knew Canspan was the right choice” says Jeff Cheslik, CEO, Epoch Everlasting Play. “As a company dedicated to upholding family togetherness and imaginative play, we are delighted to be working with an agency that shares those values at the core of our business.”

Calico Critters | Source: Epoch Everlasting Play

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“Epoch Everlasting Play is a company with family values at its heart,” says Jamie Berman, President of Canspan BMG. “We are honored and proud to be part of Epoch’s enduring legacy as we enter into this new partnership.”

Last fall, Epoch Everlasting Play celebrated 35 years of its Calico Critters brand — known as Sylvanian Families internationally — and released puzzles inspired by K-pop sensations, BTS. The company offers a wide range of products, including preschool toys, games, dolls, educational toys, and activities.

Canspan BMG is a Montreal-based full-service digital and social media marketing agency with offices in Toronto and Los Angeles. Over the past few years, the agency has served a multitude of clients in the toy, game, and family entertainment space, including WowWee, Moose Toys, ZURU, Jay@Play, Outright Games, Cepia, IScream, Jazwares, Red Planet Group, and Arcade1Up.