Epoch Everlasting Play, the maker of Calico Critters and Aquabeads, appointed Jeff Cheslik as the company’s chief executive officer.

Cheslik comes to the company from MGA Entertainment, where he served as vice president of sales. The longtime toy industry veteran previously held positions at the LEGO Group, VTech, Bandai Namco Entertainment America, Paramount Pictures Home Entertainment, Kids II, and Uncle Milton.

“I am honored to join the Epoch family and help deliver on their mission to provide children with toys that will teach the important values of family, love, and nature. These values will, in turn, nurture the minds of children and their future children with gentleness and kindness,” Cheslik says. “The mission fits the core values I believe should be at the foundation of every toy company and I am proud to be a part of sharing that message through play.”

Established in 1958, Epoch Co. Ltd. is the third largest toy manufacturing company in Japan. Since establishing its own manufacturing facility in 2008, the company has grown to include nine subsidiary companies globally.