Exclusive: Rubik’s Brand Ltd. Appoints ChizComm as Agency of Record

Rubik’s Brand Ltd. is gearing up to celebrate its 40th anniversary next year, and the makers of the iconic Rubik’s Cube will be doing it with a powerful new ally in its corner. The company appointed ChizComm as its new agency of record, tapping into the marketing and communications agency to lead the charge toward the 40th anniversary of its flagship product. ChizComm will manage consumer marketing programs and public relations strategies for Rubik’s globally, working alongside teams in each market in order to combine execution efforts.

“We are beyond excited to be partnered with such a universally classic and nostalgic brand,” says Harold Chizick, CEO of ChizComm. “The Rubik’s Cube has an incredible history and has been making memories around the world for the past 40 years. We look forward to working with the Rubik’s team internationally to continue propelling this brand forward into another decade.”

“40 years is a phenomenal milestone for the Rubik’s Cube and one that we intend to celebrate in style,” says Christoph Bettin, CEO of Rubik’s Brand Ltd. “Supported by ChizComm, we will bring the Rubik’s Cube, the brand, and the creativity into the hands of tomorrow’s cubers.”

The partnership between Rubik’s Brand and ChizComm’s is effective immediately.

Earlier this year, Rubik’s hired Bettin to serve as its new CEO. He previously founded toy distributor Marbel Ltd., which was sold to Hape Holdings AG in 2017 after 15 years. The company also sold a minority stake to Bancroft Investment, a European private equity firm

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.