RJM Licensing, Inc., has signed plush maker The Stuffed Animal House as a new licensee for its Peterson Field Guides program. The Stuffed Animal House, founded in 1984 in Langley, British Columbia, Canada specializes in animal-shaped plush, and will be launching an initial range of 10 plush birds that have been featured in the Peterson Field Guides series. The plush will feature accurate colors, realistic details, and authentic bird calls via sound chips. Accompanied with the birds will be hangtags with facts, information, and mapped locations.
The Stuffed Animal House will donate a percentage of the sales of the first launch to the Roger Tory Peterson Institute (RTPI) of Natural History, which was created to teach school children about the natural world. The RTPI also houses exhibitions, programs, and special events about the natural world.
For more Fall Toy Preview coverage, pick up The Toy Book‘s September/October issue!