Fisher-Price has developed a new line of Apptivity products that bring a whole new level of interactivity, learning, and imagination to children to create larger-than-life play experiences.

Infants can connect with their favorite Laugh & Learn characters with the Laugh & Learn Apptivity Storybook Reader. The Storybook Reader is a case with benefits, allowing moms and dads to protect their iPhone or iPod touch from dribble and drool while their baby enjoys engaging content, turning the page of the book or swiping the screen to advance the content.

The Laugh & Learn Apptivity Storybook Reader is available now at retail stores. Laugh & Learn Apptivity Storybook apps, including Storybook Rhymes Volume I, II and II, are available for free from the App Store on iPhone and iPod touch or at

Other Fisher-Price Apptivity products made for iPad will launch in the fall, including the Laugh & Learn Apptivity Creation Center, Little People Apptivity Barnyard, Imaginext Apptivity Fortress, and Create & Learn Case.