Fizzy Magic Set for Toy Fair Debut with New Spin on Bath Bombs

Fizzy Magic aims to “reinvent” bath time with a new collection of bath bombs that bring learning and collectibles into the mix. The company makes its debut at Toy Fair New York this month. Fizzy Magic pairs each fizzy with a clue to what surprise collectible toy is hidden inside. The experience continues beyond the bath with an included story.

The creation of Illinois mom Mary Westerhaus, Fizzy Magic offers two different animal collections — Sea Life (octopus, starfish, turtle, stingray, dolphin, seal) and Farm (sheep, cow, goat, cat, hen, rooster, pig, duck, horse, goose). They’re available individually or as a boxed set, each with their own scent, color, and story. Fizzies are made with blended essential oils and safe, hypoallergenic ingredients.

Fizzy Magic will showcase its product collection in the Enchanted Moments space in the Javits Center at booth No. 2174B from Feb. 16-19.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.