Fox Consumer Products Announces Glee Merchandising Program

Twentieth Century Fox Consumer Products has announced the launch of a merchandising program for the Fox television series Glee. Merchandising plans have been announced for interactive products, apparel and accessories, publishing, electronics and games, and bedding and beauty.

Fox Consumer Products has partnered with Konami Digital Entertainment to produce Karaoke Revolution Glee, which will be release for the Wii this fall. “Gleeks” will be able to sing along with performances from the first season.

Little, Brown Books for Young Readers will release a series of Glee original novels, along with a deluxe gift book. C&D Visionary, Inc., will release stickers, patches, magnets, and temporary tattoos in the U.S. and Canada. Other licensees include Trends International, LLC for bookmarks and posters; P.C. Woo, Inc. for holiday gift sets; Sky High International for branded pens, planners, and other school supplies; and Hallmark for a line of greeting cards.

In the U.K. and Ireland, Danilo Promotions will develop calendars and diaries, while GB Eye will introduce posters, prints, postcards, and temporary tattoos. UK Greetings Ltd will produce greeting cards, gift-wrap, and gift bags.

Griffin International will develop a Glee karaoke machine and boom box. Cardinal Industries will produce board games, trivia games, and puzzles.

Glee recently finished its first season and has been renewed for second and third seasons. The show has received a Golden Globe Award, a Screen Actors Guild Award, and a People’s Choice Award.

About the author

Christina Edwards

Christina Edwards

Summer 2010 intern for The Toy Book/Specialty Toys & Gifts