Gabrielle Howard | Source: Fred Rogers Productions/the Toy Book

Fred Rogers Productions is expanding its creative team with a newly created position.

The award-winning children’s media organization has appointed Gabrielle Howard as creative development manager. In her new role, Howard will manage the company’s ever-growing portfolio of intellectual property (IP) in development, seek out new collaborators and projects, and guide them through the development process.

“I’m over the moon to join Fred Rogers Productions, a company that is so well known and respected for quality programming that serves the needs of children and their families,” Howard says. “I’m excited to dive in and help build a programming slate of content that resonates with current fans and attracts many new ones, too.”

Related: Fred Rogers Productions, 9 Story Brands Ink 16 Licensing Deals for ‘Daniel Tiger’s Neighborhood’

Prior to joining Fred Rogers Productions, Howard worked as a media consultant and advisor on social media strategy and podcast development. She also worked for The N (TeenNick) from MTV Networks, where she worked on animated and live-action properties with companies including Klasky Csupo and Endemol. 

“Gabrielle is a terrific addition to our team,” says Ellen Doherty, chief creative officer, Fred Rogers Productions. “She knows the kids’ industry and has a great eye for talent. I look forward to working with her to find and generate even more extraordinary content for young viewers.”

About the author

Madison Eubanks

Madison Eubanks

Madison Eubanks is an editorial intern at the Pop Insider, the Toy Insider, and the Toy Book. When she’s not binge-watching the entire Harry Potter film series for the 42nd time or thrifting for vintage toys, Madison contributes her writing to all three publications. She is excited to explore the world of toys and pop culture. In her free time, Madison enjoys listening to music, writing film reviews, and performing roller skating tricks.

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