Source: General Mills/The Toy Book

It’s been a few years, but the Muppets of Sesame Street are headed back to the cereal aisle.

Sesame Workshop inked a deal with General Mills for a new Sesame Street Cereal that will begin hitting shelves next month. Sesame Street Cereal will come in two varieties, including berry flavor with number-shaped pieces, and cinnamon flavor with letter-shaped pieces. Cookie Monster, Elmo, and Abby Cadabby will greet young breakfast enthusiasts on each box.

According to Hillary Balma, senior brand manager at General Mills, Sesame Street Cereals feature “key nutrients, delicious flavors, and playful learning opportunities to make breakfast that much more meaningful for parents and kids alike.”

Source: General Mills

The back of each colorful box opens like a book and includes short stories with Elmo presented in English and Spanish.

“Sesame Workshop’s mission is to help kids grow smarter, stronger, and kinder, and that means nourishing the mind and body,” says Gabriela Arenas, vice president of licensing, North America, Sesame Workshop. “Breakfast gives kids the boost they need to grow, play, and learn each day.”

Each of the six dual-language stories includes prompts and questions to get kids engaged in learning and physical activity.

Sesame Street cereals have been produced by a variety of brands over the years, most recently Post and Earth’s Best.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.