Genius Brands Network, Tankee Partner for OTT Videos

Genius Brands International Inc. and Tankee Inc. have forged a new content partnership for the Genius Brands Network — including the Kid Genius Cartoon Channel and Baby Genius TV — to launch a new roster of Tankee Originals beginning next month.

Tankee, which provides gaming videos for kids ages 6 to 12, will distribute Minecraft Journey to the End, Octodad Dadliest Catch, PixARK Adventure, and Fairy Horse Quest on the Network, delivering a total of 75 episodes on the Kid Genius Cartoon Channel, which targets kids ages 6 to 11. Additionally, Tankee will launch content from Genius Brands’ Kid Genius Cartoon Channel across its free entertainment app, including Warren Buffett’s Secret Millionaires Club and Thomas Edison’s Secret Lab.

“We pride ourselves on being a forward-thinking company, and this new partnership with Tankee offers us the opportunity to engage our audience across all mediums further, broadening our coverage into the gaming space with our content launch on Tankee’s award-winning platform,” says Genius Brands’ Chairman and CEO Andy Heyward.

“The children’s media landscape has evolved so rapidly and dramatically over the past five years. With content platforms becoming increasingly diffused, we identified a vacuum in the market our Kid Genius Channel viewers are clamoring for, and we are thrilled to bring Tankee’s dynamic productions based on wildly popular video games to our streaming service,” he adds.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.