Rainbow Rangers | Source: Genius Brands

Following major expansion for its content and consumer products offerings, Genius Brands International Inc. scored a 318% year-over-year revenue increase for the second quarter of 2021.

Q2 revenue reached approximately $2.3 million this year compared to approximately $561,000 during the same period last year. For the first six months of 2021, the company experienced a 280% revenue spike driven by the launch of Kartoon Channel! and new partnership deals for owned properties, including Rainbow Rangers, which streams on Netflix, Amazon Prime, HBO Max, and Nickelodeon/Nick Latin America.

Genius Brands’ Chairman and CEO Andy Heyward published a Q2 blog post in which he issued updates on the company’s six tentpole efforts: Kartoon Channel!, Rainbow Rangers, Stan Lee’s Superhero Kindergarten, Shaq’s Garage, ChizComm and ChizComm Beacon Media, Stan Lee Universe and Stan Lee Centennial.

Source: Genius Brands

“We are not seeking to become the next Walt Disney Co, the next Netflix, nor the next Amazon,” Heyward says. However, like Disney, we build animated content. Like Netflix, we stream content, and we license consumer products based on characters and brands on Amazon. What we are seeking, is to become the best producer, streamer, and licensor, of animated content for children anywhere.”

Highlights in Q2 include growth in ChizComm/ChizComm Beacon Media, which Heyward says earned $5 million in commissions during its first full quarter of reporting as a business unit of Genius Brands International.

“Despite the supply chain disruption across the entire toy industry, ChizComm still made money this quarter, and is forecasting gains for the year,” Heyward says. “They have skillfully managed their business to minimize the fallout from the supply chain problems of the global pandemic affecting the entire toy industry. As Genius grows, ChizComm, skilfully led by founder Harold Chizick, will continue to be an essential piece of the Genius ecosystem.”

The Gronkmobile Toy Concept (right) | Source: Genius Brands/The Toy Book

Related: State of the Industry Q&A 2021: ChizComm

Following the recent news that Never Wrong Toys will introduce a new range of products inspired by Rainbow Rangers, Genius Brands inked a deal with Tampa Bay Buccaneers tight end Rob Gronkowski for Shaq’s Garage. The NFL star will join the series as co-executive producer and voice of the “Gronkmobile,” a red truck that draws inspiration from Gronk’s main gig on the gridiron. The show will premiere in Q2 2022.

Rainbow Rangers will make its debut on Paramount+ this Wednesday.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.