137ba021-4641-43f6-b74d-edfef07d8cf0As GennComm LLC celebrates its fourth anniversary this month, Allyson Frome joins the team as director of licensing and business development. The 20-year toy industry veteran was most recently at Funrise Toys, where she headed licensing and investor relations for 12 years.

Frome will service a variety of business development and growth initiatives to benefit GennComm’s clientele. She will harness new integrated business development opportunities for toy and tech companies, studios, and other entrepreneurs.