Toys “R” Us’ Geoffrey Mobile has a long history, and now that history continues with the vehicle’s newest 2023 iteration, as the brand plans a tour for giraffe mascot Geoffrey across the U.S. Geoffrey’s Tour Across America will get its start in New York City at Macy’s flagship store at Herald Square.
The new vehicle is a customized 38-foot RV, hoping to bring nostalgic parents and new young fans to the various stops. The tour gets going on July 20, the anniversary of Toys “R” Us opening at Macy’s stores. Stops for the Geoffrey Mobile include:
- Macy’s Herald Square in New York City – Thursday, July 20
- American Dream in East Rutherford, New Jersey – Friday, July 21
- King of Prussia in King of Prussia, Pennsylvania – Saturday, July 22
- Fashion Centre at Pentagon City in Arlington, Virginia – Monday, July 24
- Haywood Mall in Greenville, South Carolina – Wednesday, July 26
- Lenox Square in Atlanta, Georgia – Thursday, July 27
- The Florida Mall in Orlando, Florida – Saturday, July 29
The first 50 kids to visit each Geoffrey Mobile stop will get a free Geoffrey plush, and any young visitor can receive a paper crown, a toy tambourine, and the opportunity to join Geoffrey for a “Parade of Play” march into the store.
A number of beloved brands will also be featured in the events, with giveaways including L.O.L. Surprise!, Bluey, Monster Jam, Kinetic Sand, and others. In addition, an online sweepstakes will give kids the opportunity to participate even if they can’t make it to one of the stops, with a variety of toy prizes available to winners.
More information about the sweepstakes as well as the tour overall can be found on the official webpage.
