Toy industry sales are up 7 percent overall (January-September 2015) across 11 global markets, according to The NPD Group. Russia, Mexico, and Poland show growth that surpasses established markets, with double-digit growth through the third quarter of this year.
Russia is showing the fastest growth among the markets that NPD tracked globally. Despite the country’s high inflation, Russian consumers are spending more money on toys and are buying more of them. The largest super-category in Russia is building sets, which has been growing 50 percent faster than the rest of the toy market.
The study also shows that the top three best-selling toys in the U.S. is the Hot Wheels Car Basic Assortment from Mattel, Minecraft Mini Figures Assortment from Mattel, and Paw Patrol Basic Vehicle with Puppy Assortment from Spin Master.
Top Three Best-Selling Toys, By Country*
United States
1) Mattel – Hot Wheels Car Basic Assortment
2) Mattel – Minecraft Mini Figures Assortment
3) Spin Master – Paw Patrol Basic Vehicle with Puppy Assortment
Canada
1) LEGO – LEGO Minifigures
2) Mattel – Hot Wheels Car Basic Assortment
3) LEGO – City Great Vehicles
United Kingdom
1) LEGO – LEGO Minifigures
2) Flair Preziosi – Shopkins 2 Pack
3) Mookie Toys – Smart Trike 4-in-1 Trike Assortment
Russia
1) Mattel – Hot Wheels Car Basic Assortment
2) Hasbro – Furby Boom
3) Hasbro – Furby Sunny
Mexico**
1) Mattel – Hot Wheels Car Basic Assortment
2) Mattel – Hot Wheels 5 Cars Giftpack Assortment
3) Mattel – Superman & Batman Articulated Figures
Poland
1) Hasbro – Furby Boom
2) Mattel – Hot Wheels Car Basic Assortment
3) Mattel – CARS 2 Single Car Assortment
*Source: The NPD Group, Inc. / Retail Tracking Service, January-September 2015
**Source: The NPD Group, Inc. / Retail Tracking Service, February-September 2015