In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with Joe Barron, founder of Gray Matter Games, a company dedicated to promoting community and fun while exercising the brain.
Barron has designed and published four games, which are sold in more than 3,000 stores across five countries. He was a 2019 Rising Star Innovator nominee for the Chicago Toy and Game Fair’s (ChiTAG) Toy and Game Innovation Awards (TAGIEs) for The Game of Wolf, which was also a Mensa Mind Games finalist.
On the show, Albritton delves into Barron’s origin story, which involves a family road trip that inspired his entrance into the game industry. Barron discusses the importance of shows like ChiTAG for meeting with the public, networking, and driving sales. Additionally, the duo discusses Barron’s guiding belief that business should always be a force for good and the work that Gray Matter Games does to support Alzheimer’s research.
Adventure Media and Events (AM&E) is the publisher of the Toy Book, the Toy Insider, and the Pop Insider. Composed of an editorial team with more than 75 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.