Pusheen, the chubby tabby cat who originated as an animated web comic, has been brought to huggable, plush life thanks to a partnership with Gund.
The first Pusheen plush will be available in 6- and 12-inch sizes at heychickadee.com. An expanded general release, including additional plush formats and designs as well as hard goods, is planned for next year.
Alexis Willey is an editorial intern at Adventure Publishing Group. She assists the editors on leading trade magazines The Toy Book and The Licensing Book and online at toybook.com and licensingbook.com. She also contributes to the weekly e-newsletters The Licensing Report and The Toy Report. Alexis spends her time (and money) going to concerts, city hopping, and shamelessly taking pictures of her food. When she isn’t making “just one more” cup of coffee, she’s probably working on her university’s literary magazine and getting really geeky about words and design. Follow her travels and strange commentary on Twitter and Instagram: @alexisrwilley.