Gund, in partnership with Grumpy Cat, has donated more than 1,000 cans of cat food to St. Hubert’s Animal Welfare Center. The company promised to donate one can of cat food to the nonprofit organization for every business card collected during North American International Toy Fair.
Throughout the event, approximately 500 visitors dropped off business cards. The Grumpy Cat team, during an in-booth live appearance by Grumpy Cat, offered to match Gund’s donation for the final total.