Guru Studio will debut a merchandising program for its new preschool series True and the Rainbow Kingdom, which airs on Netflix in the U.S. and CBC in Canada.
In addition to the previously announced master toy agreement with Toy State, the new licensing agreements include Palamon for costumes; American Marketing Enterprises for sleepwear; GBG Socks for hosiery; Chouette as master publishing partner; and Bendon Inc. for coloring books and art sets. The lines will be available at retail in North America beginning this fall and will expand globally next year.
True and the Rainbow Kingdom debuted on Netflix in August, and new episodes will be released this summer. Netflix has already greenlit a third season, tentatively scheduled for next year.
Guru Studio will be announcing additional partners for the brand in the coming months.