G.I. Joe Classified Series Special Missions: Cobra Island Alvin “Breaker” Kinney Action Figure with RAM Cycle | Source: Hasbro

Hasbro kicked off its second annual Yo Joe! June campaign with a Fan First Friday live stream that went heavy on the G.I. Joe Classified Series reveals alongside a couple of surprises via the team at Jada Toys.

The 6-inch scale G.I. Joe Classified Series continues to do big business across major retailers, fan channel retailers, and hobby and collectibles shops across the country. The new figures and vehicles — many of which have been issued as retailer exclusives — are selling out quickly and leading to a robust secondary market as stores struggle to keep up.

G.I. Joe Classified Series Yo Joe! June 2021 Reveals | Source: Hasbro/The Toy Book

The G.I. Joe Classified Series Heavy Artillery Roadblock Action Figure went live for preorder exclusively at Amazon on Friday and has already sold through its initial allotment. Other new figures revealed include:

  • G.I. Joe Classified Series Snake Eyes & Timber: Alpha Commandos | Available July 1. Preorders begin June 10.
  • G.I. Joe Classified Series Special Missions: Cobra Island Major Bludd Action Figure | Available now. Target Exclusive. Restocks coming soon.
  • G.I. Joe Classified Series Special Missions: Cobra Island Alvin “Breaker” Kinney Action Figure with RAM Cycle | Available July 1. More details TBA.
  • G.I. Joe Classified Series Special Missions: Cobra Island Gabriel “Barbecue” Kelly Action Figure | Available July 1. More details TBA.

Additionally, Hasbro says that new products for the ongoing 3.75-inch G.I. Joe Retro Collection will be unveiled at the upcoming Walmart Collector Con this summer.

Related: From Shelf to Screen: The Dramatic Evolution from Toymakers to Entertainment Companies

The G.I. Joe Franchise Team issued updates on content collaborations and licensing partnerships, including a new line of apparel from Fifth Sun that is available exclusively at Amazon, and an upcoming World of Tanks: Modern Armor collaboration. Following a PC debut last year, G.I. Joe and Cobra will join the fight in World of Tanks: Modern Armor on Playstation and Xbox this summer.

Finally, Jada Toys is continuing to build out its G.I. Joe collection with an upcoming die-cast Nano Metalfigs 18-pack that features 1.65-inch characters from the G.I. Joe: A Real American Hero line. Later this year, the company will also release a G.I. Joe V.A.M.P. MK-II R/C vehicle. The 1:18-scale vehicle includes full-function radio control and a turbo boost button.

Additional G.I. Joe products from Hasbro and its licensing partners will be revealed throughout the month at Yo Joe! June continues.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.