Kathrin Belliveau | Source: Hasbro/the Toy Book

Hasbro has created a new team within its corporate structure: the Global Purpose Organization.

This group’s purpose is to “further activate and accelerate the company’s ongoing efforts to make the world a better place for all children and all families.” It will work toward this goal through functions such as global government relations, global communications, corporate social responsibility, sustainability, ethical sourcing, and philanthropy and social impact.

The company tapped Kathrin Belliveau to head this team, with the title of Chief Purpose Officer. In this role, Belliveau will report to Hasbro Chairman and CEO Brian Goldner.

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Belliveau has been at Hasbro since 1997, holding various leadership positions and playing an instrumental role in establishing Hasbro’s global government relations practice, developing Hasbro’s ethical sourcing and product safety programs, and creating Hasbro’s CSR function.

“As a global play and entertainment company, we have an opportunity, as well as a responsibility, to use our business as a force for good and convener of progress,” Goldner says. “I am confident that Kathrin’s appointment to Chief Purpose Officer and the creation of the new Global Purpose Organization will allow us to harness the full power of our efforts and have an even greater positive impact on the world.”