Hasbro is teaming up with parenting expert and clinical psychologist Dr. Becky Kennedy, founder of Good Inside parenting outlet, for a multi-platform content series, Muddy Puddle Parenting.
Muddy Puddle Parenting joins the Peppa Pig brand, expanding the gender reveal and arrival of Baby Evie last month, as well as the film Peppa Meets the Baby: A Cinematic Experience. Created as a central hub for playful and educational content, this initiative will feature content led by Kennedy, with Peppa Pig by her side. The first episode is available now and is about helping Peppa Pig sleep at night.
The program starts with a three-part series on the Muddy Puddle Parenting YouTube channel, where Kennedy assists Mummy and Daddy Pig through family changes. Kennedy joins the Pig family to explore topics like helping Peppa and George prepare for a new sibling and supporting the whole family after Baby Evie’s arrival.
The series will also help parents answer, “How are babies made?” Muddy Puddle Parenting is supported by expert-backed strategies, practical tips, and real-life moments designed to help parents nurture strong sibling bonds, emotional maturity, resilience, and healthy family dynamics.
Dr. Becky Kennedy, a well-known parenting expert and clinical psychologist, leads 'Muddy Puddle Parenting' episodes. | Source: Hasbro
'Muddy Puddle Parenting' also includes a short-from series, 'Peppa Pig: Pep Talks,' and a downloadable parenting guide. | Source: Hasbro
The series is aimed at parents as they experience family changes. | Source: Hasbro
Muddy Puddle Parenting will also debut a new short-form series, Peppa Pig: Pep Talks. This series launches on YouTube with clips on Instagram and TikTok and features heartfelt conversations between Peppa and notable guests about everyday obstacles, big feelings, and family dynamics.
Parents can also download a free guide with lessons on navigating “irrational” tantrums and other helpful parent content.
“Welcoming a new baby is a big shift — especially for older siblings, who may feel like their whole world is changing. I loved partnering with Peppa Pig to help normalize those feelings, so parents can stay connected through it all,” says Kennedy.
This collaboration demonstrates Hasbro’s commitment to helping real-life parents, through the lens of its beloved Peppa Pig series, bringing meaningful resources for families experiencing life changes, tantrums, milestones, and the everyday ups and downs of raising children. Muddy Puddle Parenting follows in the footsteps of viral online moments such as Mummy Pig’s pregnancy announcement on Good Morning Britain, and Not Gonna Lie… with Kylie Kelce.
The Muddy Puddle Parenting series, set to air in the U.S. this August, is expected to feature heartwarming stories with fresh storylines and new characters. For more on Peppa Pig, visit hasbro.com.
