Hasbro promoted Samantha Lomow to president of Hasbro Entertainment Brands and Jonathan Berkowitz to president of Hasbro Brands. Both will continue to report to John Frascotti, Hasbro’s president and chief operating officer.
During her 18-year tenure at the company, Lomow has been instrumental in the Transformers franchise since the first movie in 2007, and she helped bring My Little Pony to the big screen for the first time. In her new role, Lomow will be responsible for leading all of Hasbro’s current, new, and vault entertainment-driven, story-led brands. This includes oversight for My Little Pony, Transformers and Power Rangers, among others. She will also continue to lead Hasbro’s strategic partner portfolio, including relationships with The Walt Disney Company, Universal, Nickelodeon, Sesame Workshop, and Blizzard Entertainment.
In his 15 years at Hasbro, Berkowitz led a number of brands, including Nerf, which he led to its franchise brand status in 2011. He most recently oversaw the Hasbro Gaming portfolio. In his new role, Berkowitz will continue to oversee the Hasbro Gaming portfolio, including Monopoly, as well as Nerf, Play-Doh, Baby Alive, FurReal, Quick Strike initiatives. He will also manage all new and vault brands not driven by entertainment.