PUMA and Hasbro partnered to create Transformers-themed footwear. PUMA will combine the Transformers theme with its RS-X shoe, which is based on the 1980s Running System (RS) line.
“With nostalgia for the 1980s at an all-time high, we are excited to bring together two 80s icons for the first time: Tranformers and the PUMA RS shoe,”said Nikki Gie, EMEA director of fashion and home at Hasbro.
The PUMA Transformers range will be sold exclusively at Foot Locker stores. The launch of this collaboration comes ahead of the release of Bumblebee, the latest movie in the Transformers franchise.