We Are One

We Are One

The jokes about Hasbro owning Death Row Records have piped down over the past two years, but now they’re about to be rendered null.

As Hasbro Inc. prepares to reveal its Q1 earnings tomorrow before the bell, the toy and entertainment company entered into a definitive agreement to sell Entertainment One Music (eOne Music) for $385 million in cash. Hasbro acquired eOne Music and all of its labels and catalog operations when it purchased eOne in 2019.

Pending the customary regulatory approvals and closing conditions, eOne Music will be offloaded to Blackstone, an investment group that owns SESAC — a music performing rights organization — and companies including Servepro and Ancestry. Hasbro says it plans to use the cash raised by the sale to “accelerate deleveraging and other general corporate purposes.”

“This transaction will ensure that eOne Music is well-positioned to unlock great opportunities for its many talented artists and partners, as Hasbro continues to focus on the core strategic elements of our brand blueprint to further strengthen our position as a purpose‐led play and entertainment company, says Hasbro Chairman and CEO Brian Goldner. “On behalf of the board and Hasbro management, I want to recognize the strong leadership of Chris Taylor and the entire eOne Music organization.”

Related: From Shelf to Screen: The Dramatic Evolution from Toymakers to Entertainment Companies

Taylor will continue to serve as global president of eOne Music at the closing of the sale, which is expected to close in the third quarter.

The studio and distribution arms of eOne are beginning to pay off for Hasbro as it continues to develop its intellectual properties (IP) into film and TV projects. Additionally, the acquisition of eOne brought top preschool franchises, including Peppa Pig, PJ Masks, and Ricky Zoom into the Hasbro stable.


About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.