The Rhode Island-based toymaker has revealed plans to begin phasing out the use of plastic in its new product packaging beginning next year. The initial plan calls for an end to polybags, shrink wrap, window sheets, blister packs, and elastic bands. Hasbro says it hopes to eliminate virtually all plastic in packaging for new products by the end of 2022.
“Removing plastic from our packaging is the latest advancement in our more than decade-long journey to create a more sustainable future for our business and our world,” says Brian Goldner, Hasbro chairman and CEO. “We have an experienced, cross-functional team in place to manage the complexity of this undertaking and will look to actively engage employees, customers, and partners as we continue to innovate and drive progress as a leader in sustainability.”
The plastic reduction initiative is the latest piece of the company’s commitment to environmental sustainability. The Hasbro Toy Recycling Program with TerraCycle recently expanded to include areas of Europe, and the company has already eliminated wire ties, placed How2Recycle labeling on its packages, and began the use of plant-based bioPET in select products last year.
“Reimagining and redesigning packaging across our brand portfolio is a complex undertaking, but we believe it’s important and our teams are up for the challenge,” says John Frascotti, Hasbro president and COO.