McFarlane Toys is plotting expansion into Australia and New Zealand.
Headstart International inked a deal to serve as the official distribution partner for McFarlane toys in the region. Over the past year, McFarlane has seen explosive growth — 200% according to Headstart — while expanding its action figure lines, including Disney Mirrorverse, My Hero Academia, DC Multiverse, Mortal Kombat, Critical Role, Warhammer, Avatar: The Last Airbender, and founder Todd McFarlane’s Spawn.
Based in Melbourne with offices in Hong Kong, China, and Los Angeles, Headstart International is a toymaker and distributor that markets owned intellectual property (IP) including Resoftables alongside licensed products from brands including Ryan’s World and companies such as WeCool and Horizon Group.
Headstart says that it will have McFarlane Toys products available beginning Jan. 1, 2022.