Headstart International Set to Distribute McFarlane Toys Down Under

DC Multiverse Batman: The Last Knight on Earth Collection | Source: McFarlane Toys

McFarlane Toys is plotting expansion into Australia and New Zealand.

Headstart International inked a deal to serve as the official distribution partner for McFarlane toys in the region. Over the past year, McFarlane has seen explosive growth — 200% according to Headstart — while expanding its action figure lines, including Disney Mirrorverse, My Hero Academia, DC Multiverse, Mortal Kombat, Critical Role, Warhammer, Avatar: The Last Airbender, and founder Todd McFarlane’s Spawn.

Based in Melbourne with offices in Hong Kong, China, and Los Angeles, Headstart International is a toymaker and distributor that markets owned intellectual property (IP) including Resoftables alongside licensed products from brands including Ryan’s World and companies such as WeCool and Horizon Group.

Related: Slicensing the Toy Aisles: Have We Reached the Age of Oversharing Licenses?

Headstart says that it will have McFarlane Toys products available beginning Jan. 1, 2022.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.