Heather Oster | Source: Spin Master/The Toy Book

Toronto-based Spin Master Corp. is expanding its Hollywood ambitions.

The company hired Heather Oster to serve as its vice president, global franchise development. Oster, who will be based in Spin Master’s Los Angeles office, will report to Spin Master Entertainment’s executive vice president Jennifer Dodge. Oster previously led consumer products and franchise management programs for both animated and live-action franchises at the Walt Disney Co., Pixar, Universal, and DreamWorks across brands including Disney•Pixar Cars, Jurassic World, Disney Princess, Toy Story, The Muppets, and Trolls.

In her new role, Oster will be responsible for initiating Spin Master’s franchise strategy, including brand development and stewardship, intellectual property (IP) evaluation, and portfolio leadership for the company’s entertainment franchise initiatives, including the launch of the Mighty Express franchise.

“Heather is an experienced and forward-thinking franchise and brand executive with a talent for bringing brands to life through deep audience engagement, compelling storytelling, and insightful business analysis,” says Dodge. “Heather will be instrumental in shaping Spin Master’s long-term entertainment franchise strategy as she identifies and shapes brands to build audiences, gain share of heart, and extend revenue opportunities across the company.”

Mighty Express will debut on Netflix this fall to kick off the Spin Master-owned franchise. Unlike previous franchises such as PAW Patrol, Spin Master will retain distribution rights (outside of SVOD). The company plans a full rollout for a Mighty Express toy line and a consumer products licensing program next year.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.