Hunter Price International is expanding its Crayola business with a broader mix of stationery, craft, and activity products to keep creativity fresh at retail.
The latest addition is Crayola Neon, arriving this month with a lineup of glow-in-the-dark and neon-colored sets. The range includes foil art cases, sticker folders, and velvet art box sets, tapping into visual and sensory play trends that continue to resonate in the craft aisle.
More launches will follow this spring. New Cute & Colourful and Cool & Colourful collections will introduce activities such as gem art, sand art kits, and large-format activity sheets, alongside surprise-driven formats designed to encourage repeat engagement.
The expansion builds on the momentum of Crayola Foodie Friends, which debuted during back-to-school and continues to gain traction. The line includes Foodie Friends ImagiPals, a reusable surprise ball that doubles as a character playset and recently earned a gold award at the Independent Toy Awards.
Hunter Price is also introducing licensed Crayola products tied to brands including Hot Wheels and Sonic the Hedgehog, adding recognizable characters to the creative mix.
“Crayola’s partnership with Hunter Price broadens the creative opportunities available to children, empowering them to express themselves in new and meaningful ways,” said Rob Spindley, Licensing Director – International at Crayola. “This innovative product range complements our core portfolio and introduces fresh avenues to inspire and engage young imaginations for everyday creativity.”
“We’re building on a really successful year for our award-winning Crayola ranges and looking to continue that success in the UK as well as expanding our Crayola market share globally,” added Allana Holmes, Commercial Director at Hunter Price International.
Retailers interested in the new Crayola range can email Hunter Price for more information: home@hunterprice.co.uk
