BOOM Studios! has inked a multiyear licensing agreement with IMG to create a line of products inspired by the BRZRKR comic book series. Created by actor Keanu Reeves and co-written with The New York Times-bestselling comic book writer Matt Kindt, the series features a main character based on Reeves. The product assortment will include apparel, accessories, collectibles, toys, and food and drink items.
“The immortal universe of BRZRKR has captured the imaginations and flamed the passion of fandom around the world, and we’re only beginning to scratch the surface of the potential of this amazing franchise,” says Filip Sablik, BOOM! Studios’ President of Publishing & Marketing.
“BRZRKR is the most exciting original comic book series launched in recent times,” says Gary Krakower, Vice President of Licensing for IMG. “With its team of talented celebrity creators, thought-provoking themes, and gripping narrative, this series has all the ingredients to become the next big comic universe. We are delighted to come on board as BRZRKR’s global licensing representative and help grow its reach and awareness through targeted consumer offerings.”
BRZRKR was first published in 2021 and sold more than 600,000 copies. It inspired an upcoming live-action movie, an anime series from Netflix, and an upcoming book.