Spin Master is bolstering its executive ranks with a newly created position within its toys creative center.
Doug Wadleigh has joined the company as head of global toy brands. In his new role, Wadleigh will oversee the development and health of the company’s toy brands, reporting to Spin Master’s President of Toys and Chief Commercial Officer Chris Beardall.
“Doug has deep experience with industry-leading toys and games manufacturers, coupled with a strategic mindset and proven track record of accelerating growth,” Beardall says. “With Doug’s leadership, combined with the strength of our diversified toy portfolio, Spin Master is well-positioned for continued growth and to deliver on our vision of creating play experiences that spark creativity and imagination in kids around the world.”
Wadleigh joins Spin Master from Goliath, where he was tapped to establish a Los Angeles-based toy division in the fall of 2020. He previously led the Baby Box Co. and held positions at Loot Crate and Warner Bros. Wadleigh spent more than 20 years at Mattel across two stints in which he worked on brands including Hot Wheels, WWE, and Disney Princess.
“Spin Master has built an exceptional reputation as a leader in innovation, rooted in its focus on providing kids and their families with the most amazing toy and game experiences,” said Wadleigh. “I’m excited to join a culture where innovation drives growth and for the opportunity to work with the talented Spin Master team to further accelerate the company’s award-winning brands, evergreen franchises, and esteemed partner licenses.”
Spin Master began a transformation in December 2020 with some executive shifts and the creation of three distinct creative centers: toys, entertainment, and digital games.
