The International Toy Board (ITB) launches as a non-profit organization dedicated to supporting, representing, and connecting international toy and games businesses operating globally. The announcement coincides with the 75th anniversary of Spielwarenmesse, marking the debut of the new organization during the industry’s largest international trade fair.
“International toy businesses are navigating an increasingly complex global landscape, and ITB has been created to provide a trusted platform where experience and constructive dialogue can support sustainable growth,” said Jonathan Busher, Chair of the International Toy Board.
Formed by a board of senior toy industry leaders, ITB aims to provide a platform for visibility, insight-sharing, and collaboration as global toy companies navigate evolving trade frameworks, innovation, and market shifts.
ITB membership is open to international toy and games companies, service providers, and industry professionals, offering access to networking opportunities, events, and discussions aligned with major trade fairs. To support its digital presence and global communications, ITB has partnered with Blue Bee as its digital marketing agency. The ITB Board includes Busher, Camille Madi, Martin Perticone, Nico Blauw, Ravi Narula, and Tom Hodgkins, with additional appointments to be announced.
To join, visit internationaltoyboard.com/become-a-member.
