Jazwares inked a licensing deal with Anjar & Becker Associates and Wham-O to produce a new line of pet toys.
The new deal marks Jazwares’ first foray into the pet toy category as it continues to expand and diversify its product portfolio following a recent deal with Marvel that includes pet costumes and accessories. The Wham-O pet toy collection will include balls, discs, tug toys, plush, and more, inspired by the company’s classic American toy brands. The Wham-O lineup includes iconic toys, such as Slip N’ Slide, Frisbee, Hula Hoop, and more.
“Wham-O toys have been at the center of active play for families across America for decades,” says Michael Rinzler, executive vice president and partner, Jazwares. “As we continue to grow Jazwares offerings beyond our core toy and collectibles business, we look forward to bringing our innovative, quality approach to consumer products into the pet category.”
“Jazwares has a reputation of bringing creativity, innovation, and quality toys to all their brands, and I’m confident that’s what they’ll do for the Wham-O brands for pet toys,” says Jonathan Becker, president of Anjar Co. LLC. “This opportunity will benefit pets and their owners everywhere and encourage active play all day.”
Pets are big business, and in recent years several toy brands — including Tonka and NERF — have made the jump from the toy department to the pet department. Jazwares’ Wham-O pet toys collection is set for release in the fall of 2022.
