Source: Wham-O/The Toy Book

Wham-O is looking to build a global licensing program for its iconic toy brands.

The company behind Frisbee, Slip ’N Slide, Hula Hoop, Hacky Sack, Super Ball, Trac-Ball, and Boogie Board appointed Anjar Co. and Becker Associates as its exclusive global licensing agency. Anjar and Becker Associates will develop, license, and commercialize Wham-O and its brands across all product categories.

“I’m very excited to be working with such a well-known agency as Anjar and Becker Associates,” says Wham-O President Todd Richards. “All of us at Wham-O are looking forward to prosperous opportunities.”

Wham-O was founded by Arthur “Spud” Mellin and Richard Knerr in a Pasadena, California garage in 1948. The company took its name from the sound of a slingshot hitting its target, and appropriately launched the Wham-O Slingshot as its first commercial product.

Wham-O co-founders Arthur Melin (left) and Richard Knerr (right) | Source: Wham-O

“For over 70 years, Wham-O has been responsible for many of the most memorable toys for multiple generations of children, making it truly an American institution,” says Wham-O’s Head of Product Development and Licensing David Huang.

In 1967, the National Football League (NFL) named another institution — the Super Bowl — after Wham-O’s Super Ball which was a popular toy among the kids of a league executive.

“It’s hard to overstate the iconic stature of Wham-O’s brands,” says Jonathan Becker, president of Anjar Co. “Slip ‘n Slide, the Super Ball, Hacky Sack, Hula Hoop, and, of course, the Frisbee, are ubiquitous; a part of our culture and the happy memories of millions of people around the world. The opportunity to leverage these well-known brands, in toys and other categories, is an honor and privilege, and we’re excited to pursue every opportunity to showcase them to potential licensees.”

Related: Wham-O, Critical Content Set to Develop Live-Action Content for TV Including ‘Slip ‘N Slide Island’

Last fall, Wham-O entered into a pact with Critical Content to develop its toys into live-action TV content starting with Slip ‘N Slide Island (working title). The unscripted competition series will challenge contestants to “body-glide” through a series of obstacles, including tunnels, jumps, and supersized chutes in an effort to win a cash prize and a chance to compete in the finals.

“Wham-O’s immense and lasting popularity started with the Frisbee, which will turn 65 in 2022,” says Patti Becker, CEO of Becker Associates. “This timeless toy contributes to good physical and emotional health. We think the timing couldn’t be better to capitalize on the extraordinary brand awareness and appeal of Wham-O’s amazing toys!”

Parties interested in licensing opportunities involving Wham-O or its brands can email for details.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.