The company inked a multiyear deal with Marvel to produce a new line of costumes and costumes accessories for families and pets. The new collection of licensed products will draw inspiration from the entire Marvel portfolio, including comics, TV, and the Marvel Cinematic Universe (MCU). Jazwares says that this is just the beginning of its entry into the costume realm and has more licensing deals inked and set to be revealed in the months ahead.
“Marvel has been a defining force in the entertainment and comic landscape for decades, and we are ready to take play to a whole new level by helping fans transform into their favorite signature Super Hero looks that are perfect for Halloween, cosplay, or everyday fun,” says Jazwares CEO Judd Zebersky. “We are thrilled to be expanding our business, and ready to bring Jazwares’ iconic innovation, value and quality to the costume category.”
The Jazwares Marvel costume line will launch at retail next year with characters including Spider-Man, the X-Men, Deadpool, and many more.