Marvel Comics’ “Avengers Vs. X-Men” No. 1 (2012) | Source: Marvel

Jazwares is extending its business into an entirely new category: costumes.

The company inked a multiyear deal with Marvel to produce a new line of costumes and costumes accessories for families and pets. The new collection of licensed products will draw inspiration from the entire Marvel portfolio, including comics, TV, and the Marvel Cinematic Universe (MCU). Jazwares says that this is just the beginning of its entry into the costume realm and has more licensing deals inked and set to be revealed in the months ahead.

Related: State of the Industry Q&A 2021: Jazwares

“Marvel has been a defining force in the entertainment and comic landscape for decades, and we are ready to take play to a whole new level by helping fans transform into their favorite signature Super Hero looks that are perfect for Halloween, cosplay, or everyday fun,” says Jazwares CEO Judd Zebersky. “We are thrilled to be expanding our business, and ready to bring Jazwares’ iconic innovation, value and quality to the costume category.”

The Jazwares Marvel costume line will launch at retail next year with characters including Spider-Man, the X-Men, Deadpool, and many more.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.