Joan Packard Luks, former President of Women in Toys, Licensing & Entertainment (WiT) passed yesterday, leaving a legacy of mentorship and work in toys and licensing.
Luks previously worked as the Director of Licensing at GUND, fostering partnerships with industry bigs such as Disney, Nickelodeon, Sesame Workshop, and others. She then moved on to leading her own company, The Serenata Group. Luks also worked closely with her partner David Wollos at The ThinkTank Emporium.
Joan's vibrancy, positivity, and warmth brightened the lives of everyone fortunate enough to know her. Her contributions to our industry were matched only by her genuine kindness and unwavering dedication to uplifting others.
In addition to her work in the licensing industry, Luks was an important member of the WiT community. Women in Toys, Licensing & Entertainment is a non-profit organization with the aim of advocating the advancement of women through a variety of opportunities in leadership, networking, and education.
Luks’ work as President of WiT included mentorship, advice, and support, working diligently toward the goal of a more equitable workplace for women in the industry.
WiT has extended its condolences to Luks’ family, friends, and colleagues. A memorial service will be held today at Gutterman and Musicant Jewish Funeral Directors. More details as well as the opportunity to share memories are available on the official page.
