Iconic pop art is being featured in a new set of bath toys from Etta Loves.
Keith Haring is known for his use of bold lines and recognizable iconography. He’s remembered for both his art and activism, having worked on a number of pieces tackling issues such as AIDS awareness and more. Though Haring himself has passed, the Keith Haring Foundation continues to spread Haring’s art in a variety of formats, most recently in a collection of sensory bath toys developed in partnership with Etta Loves.
The toys are hand-painted on one side with raised features on the other to provide a positive sensory experience. There are three toys included in the new set: a dog, a baby, and a heart. The toys are fully sealed to keep them clean, and are safe for chewing and time in the water.
This isn’t the first collaboration between the Keith Haring Foundation and Etta Loves. The two have partnered previously for a full collection of baby goods featuring Haring’s work, with everything from playmats to teething toys.
The new bath toys are available now on the Etta Loves online store. The new release also includes a rubber teether for babies, and the full collection has a variety of baby goods. Etta Loves is known for its products designed to encourage visual and cognitive development in babies, working with experts in children’s vision to develop its products.
