Kids Preferred has inked a licensing agreement with Sesame Workshop for a line of toys for infants and toddlers inspired by the beloved kids’ show Sesame Street.
The collection will include plush toys, developmental toys, soft books, jack-in-the-boxes, and wooden toys featuring iconic Sesame Street characters. The Kids Preferred x Sesame Workshop collection will start launching next spring at Amazon and other select retailers. Prices will range from $5.99-39.99.
“Kids Preferred is honored to partner with Sesame Workshop and add the iconic and beloved brand Sesame Street to our expanding licensed evergreen portfolio,” says Larry Presser, President and Chief Revenue Officer for Kids Preferred. “Sesame Street is an inspiring property that has been part of the entertainment and educational universe for more than 50 years. We cannot wait to launch our line of infant toys and introduce new generations of future brand loyalists into the diverse & trusted world of Sesame.”
Other licensed collections from Kids Preferred include Harry Potter, DC Comics, Disney, Curious George, and more.
