Global icon Kylie Jenner is getting the Bratz treatment with MGA Entertainment’s first-ever celebrity doll collection.
The Bratz x Kylie collection reimagines the star and entrepreneur as a Bratz doll, pulling inspiration from her personal style and most iconic fashion moments. Beginning with the new Mini Bratz x Kylie Collectibles, the full line will be released over the coming weeks.
“I have been a fan of Bratz since childhood and I’ve always wanted my own Bratz doll,” says Jenner. “I have loved every step of the process this past year in creating these dolls alongside the Bratz team.”
Since its release in 2001, Bratz has gained a following of dedicated fans. The success of its recent high-end designer collaborations and viral, pop culture-infused social content has allowed Bratz to enter all new territory and continue its expansion into the fashion and beauty space. Now, in a historic first for the brand, Bratz is partnering with one of the world’s biggest celebrities.
“Kylie truly embodies everything Bratz has stood for since its inception 22 years ago — from being disruptive and rebellious to energetic and expressive,” says Jasmin Larian, Bratz Creative Director. “Not only will this collaboration expand to Kylie’s millions of fans, but it will also reach the audiences that grew up with Bratz and are excited to relive the Y2K Bratz lifestyle today.”
On shelves beginning Aug. 1 for a limited time, the Mini Bratz x Kylie Collectibles will kick off the partnership. This line includes six Bratzified Kylie minis to collect, each from key moments of her life. The line will also feature two different package designs, increasing collectibility. Each capsule comes with a Kylie Mini Bratz and an accessory, which could be a cruiser featuring Kylie’s signature on the side, Kylie’s beloved Italian greyhound Norman, and more.
Fans are encouraged to keep an eye out for more drops, with the highly anticipated Bratz x Kylie fashion dolls coming this fall, with preorder expected Sept. 1. The Mini Bratz x Kylie Collectibles are available now online and in-stores at Walmart, Amazon, Target, Macy’s, Walgreens, and bratz.com.
