As we grow, friendships grow with us.
After a decade on the market, the LEGO Group has reimagined its Friends Universe. With the introduction of new diverse characters, kids are enabled to feel truly represented during play. This next generation is specifically designed to celebrate the diverse friendships found in the modern world.
The revamped universe includes additions of multiple skin tones, cultures, physical and non-visible disabilities, and neurodiversity. New sets will feature characters with limb difference, Down syndrome, anxiety, vitiligo, and a dog with a wheelchair. Together, the new friends will explore and work to overcome the modern challenges they face.
“We’re continuously evolving our products so that they’re reflective of society today and that’s why we’re proud to launch this brand-new generation of LEGO Friends,” says Tracie Chiarella, head of product for LEGO Friends at the LEGO Group. “We have chosen to evolve the LEGO Friends Universe and TV show to be more inclusive in order to give parents and kids more tools to navigate friendship and their emotions as they grow and learn.”
The LEGO Group implemented input from kid testing, research, and feedback from letters sent to the company, which showed that kids had a desire to see themselves, their friends, and their families better represented.
Along with the new focus, the storylines of the LEGO Friends TV show have been refreshed to develop the characters’ narratives to ensure they’re relatable, inclusive, and reflective of the difficulties and experiences that children face today, including the possible ups and downs of friendships.
The new LEGO Friends sets will be available on Jan. 1, while a TV special is due to air in February, kicking off the new TV series that will accompany the toys.
