Hasbro Transformers G1 Box Art
Hasbro Transformers G1 Box Art
G1 Transformers Packaging Art | Source: Hasbro

Two of the biggest toymakers in the game are teaming up for what they’re calling “an epic build.”

Hasbro and the LEGO Group inked a licensing deal for the LEGO Transformers Optimus Prime. Set to roll out next month, the set is expected to be a 1,508-piece build based upon Optimus Prime’s 1984 “G1” form — a box-style semi-truck cab that transforms into the famed Autobot leader.

Both Hasbro and LEGO teased the project on their social networks this morning with full details set to emerge in the weeks ahead.

Related: Hasbro Inks Multiyear Deal for the Return of Sgt. Slaughter to G.I. Joe

While this marks the first official collaboration between the LEGO and Transformers brands, it’s not the first time Optimus and the gang have rolled into the construction aisle. Hasbro previously released its own construction line under the KRE-O brand some years back with G.I. Joe and Transformers sets offered across various price points.

Stay tuned for an incoming transmission from Cybertron via Rhode Island and Denmark…

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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