License Global, a publication for licensed consumer product news, has launched its annual edition of The Top Global Licensing Agents report with updates, rankings, and more.
The Top Global Licensing Agents report charts the annual retail activity of 50 leading brand licensing agencies. The report also notes top agents by region, with North America ranking first in the market.
Each agent listed in this report is incredibly important to driving forward the business of brands. This report helps recognize the agencies making waves in licensed merchandise and retail revenue, but also provides significant insight into categories best suited for product market expansion, guiding strategic business decisions for the future.
The top 10 agents this year are:
- IMG
- CAA Brand Management
- Beanstalk
- LMCA
- Brand Central
- Global Icons
- Wildbrain CPLG
- CLC
- Brandgenuity
- The Joester Loria Group
The 2024 report surveyed respondents for key market insights, including the most popular brand strategies for the year and beyond. Fashion and Apparel received the most responses for future licensed consumer goods and brand extensions, followed by Food and Beverage. Toys and Games, Health and Beauty, Footwear and Accessories, Location-Based Entertainment, and Home Décor were all identified as the
leading categories for product expansion in the future.
Many of the agents in the report, including IMG, Beanstalk, and Wildbrain CPLG, will be at Licensing Expo in Las Vegas from May 21-23.
