Licensing Expo is fast approaching, and Global Licensing Group has revealed this year’s opening keynote, with a focus on video games.
Licensing Expo will take place May 21-23 a the Mandalay Bay Convention Center in Las Vegas. The event, produced by the Global Licensing Group, offers attendees opportunities to network and see the latest in licensing. This year’s event features the theme “Brands at Play,” and the opening keynote panel will look at the world of gaming. “Video Games: Driving Billions to Play” welcomes several expert gaming industry panelists, all ready to discuss the growth of video games, what fans look for, and more.
These phenomenal global leaders in gaming IP are at the forefront of tomorrow’s leading brand extensions, tapping into what resonates best with their communities. Especially as this year we focus on all iterations of ‘Brands at Play,’ we are setting the stage by shining the light on gaming as the category of the future.
Panelists for the keynote include Nick McWhorter, Director of Global Licensing, CD Projekt Red; Doug Rosen, Senior Vice President, Games and Emerging Media, Paramount; Maya Rogers, CEO, Tetris; and Ivo Gerscovich, Chief Business and Brand Officer, SEGA of America. The panel will be moderated by Ben Roberts, Content Director, License Global, a part of the Global Licensing Group.
Video games are a rising trend within the world of licensing. According to a report from Licensing International, 9.8% of the $340.8 billion global sales revenue of licensed merchandise and services in 2022 came from video games, software, and apps.
More than 300 exhibiting companies will be in attendance at this year’s Licensing Expo, including video game companies SEGA, Nintendo, Riot Games, and more. For more information on Licensing Expo and registration, visit licensingexpo.com.
Be sure to connect with The Toy Book and The Pop Insider at Licensing Expo at Stand No. G234. Click here to view our profile page on the Licensing Expo Meetings Platform.
