The License It! Winners | Source: Licensing Expo

The live finale of the License This! competition took place today at Licensing Expo, and two winners were named.

Catoms: Atoms with Attitude from designer Kieche Meleson O’Connell was named the winner of the Character & Animation category. O’Connell reimagined the periodic table with cats, each featuring different coat patterns, powers, and personalities.

“The Catoms universe offers fun stories where the characters take you through the mysterious and often invisible world of chemistry but from the Catom’s point of view,” she said in a statement.

Stef “Sharky” Shultz won the Brand & Design category with Hunnie Bumble & Friends. Hunnie Bumble is a quirky queen bee who lives in a world of her own. Along with her friends, she embarks on colorful adventures.

Each of the winners presented alongside four other finalists in front of an audience, as well as a judging panel of nine senior executives. The winners will each “take home” a 100-square-foot booth at next year’s Licensing Expo, one-year memberships to Licensing International and Products of Change, and a consultation with the judges.

The other finalists in the competition include:

Character & Animation

  • I want to be a baller-ina — Finalist Cherie Mays
  • Sunny The Apathetic Bunny — Finalist Claire Schechinger

Brand & Design

  • Game Toy — Finalist Alexandre Silva
  • Monsters & Martians — Finalist Ken Reil

Register here for Licensing Expo to discover the thousands of IPs ready to license from more than 200 brands that span every product category imaginable. Registration is free, so do it today. Also, be sure to visit Adventure Media & Events in Booth No. B121 to pick up new issues of the Toy Book and the Pop Insider at the show!

About the author

Nicole Savas

Nicole Savas

As a kid, Nicole either wanted to be a professional toy player-wither or a writer. Somehow, as social media editor for The Toy Insider, The Toy Book, and The Pop Insider, she’s found a career as both. She's grateful to work somewhere that she can fully embrace both her love of teddy bears and her admiration for the Oxford comma. When she's not playing with toys at work, she's playing with her baby girl at home.