Once again, Informa Markets’ Licensing Expo is returning to the Mandalay Bay Convention Center in Las Vegas, Nevada. Between May 19-21, attendees can experience the world’s most influential event for licensing, IP extension, and brand collaborations.
This year’s event features the return of more than 400 exhibitors, with over 130 newcomers. Licensing Expo will also unite globally-recognized entertainment powerhouses, sports franchises, emerging lifestyle brands, digital properties, and more under one roof. Attendees can expect international representation throughout the show from countries such as Mexico, Japan, Brazil, China, Singapore, France, and Spain.
At the show, guests can expect the presence of more than 5,000 brands across every category. This includes key areas such as entertainment leaders, gaming and toy innovators, beverage and lifestyle brands, sports properties, and apparel. Notable attendees will include NBCUniversal, Sony Pictures Entertainment, The LEGO Group, SEGA, Coca-Cola, NASCAR, and tokidoki.
Licensing Expo will also feature a series of keynote presentations, offering strategic insights for global licensors, licensees, and retailers. Notable discussions include “The Netflix Effect on Fandom: A Fireside Chat with Marian Lee, Chief Marketing Officer of Netflix” and “Beyond the Plate: How Food & Beverage Became the Ultimate Brand Extension Goldmine.” Guests can also attend additional sessions between Tuesday, May 19, and Wednesday, May 20.
Interested parties can view the full Licensing Expo agenda and find more information at licensingexpo.com.
Meet The Toy Book Team at Licensing Expo!
The Adventure Media & Events team will be present at Licensing Expo with new issues of The Toy Book and The Pop Insider set to debut May 19. Visit us at Booth No. F106 to grab The Toy Book‘s 2026 Licensing & Entertainment Issue (featuring The Licensing Book supplement), and the spring edition of The Pop Insider. Both issues are now in production. To book your space in our new issues, please contact Jackie Breyer, James Devin, or Stephanie Katz.
