Virtual Licensing Expo 2021 | Source: Licensing Expo/The Toy Book

Informa Markets’ Global Licensing Group and its partners at Licensing International are gearing up for this summer’s Licensing Expo Virtual.

More than 100 exhibitors have confirmed their participation in the free-to-attend virtual event, set to take place August 24-26. Companies including Crayola, Jazwares, NECA, The Pokémon Co. International, Spin Master, and WWE are on deck for the event, which will feature exhibitors across a multitude of categories.

“We have combined our collection of learnings from our past virtual events with those born from partner and customer conversations in order to produce the most productive and impactful online event to date for the licensing community,” says Anna Knight, vice president of licensing, Informa Markets. “We could not be happier with the quality and breadth of the Expo’s exhibitor lineup thus far and look forward to sharing more big-name exhibitors as we approach the event in August.”

Related: 2021 Licensing Expo to Go Fully Virtual

Knight says that event promises “educational and topical seminars with interactive elements, networking opportunities, curated matchmaking, and digital brand roadshows, all produced with the same fundamental goal: accelerating licensee, retailer, and licensor connection.”

Additional exhibitors confirmed for the event include Barry & Jason Games and Entertainment, Capcom USA, Games Workshop, MGM Studios, Peanuts Worldwide, Scholastic, Viz Media, Warner Bros. Consumer Products, and many more.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.