Virtual Licensing Expo 2021 | Source: Licensing Expo/The Toy Book

Next week, the digital doors to Licensing Expo Virtual will open, and now, the final lineup has been revealed.

Global Licensing Group in partnership with Licensing International says that more than 3,200 meetings have already been scheduled for the free event that aims to connect the nearly $300 billion global licensing community. Intellectual property (IP) owners, manufacturers, retailers, and others with interest in the licensing space will take part in content and networking sessions throughout the event from Aug. 24-26.

“In addition to Licensing Expo Virtual’s endless networking opportunities, we are immensely proud to produce world-class education in partnership with Licensing International,” says Anna Knight, vice president of licensing, Informa Markets. “All on-demand sessions will be going live in the platform from Monday to give attendees the chance to enjoy some of the content ahead of the live event, understand the latest trends, and enjoy the Licensing U program in preparation.”

Content on-deck includes a new retail “Ask Me Anything” program, Digital Brand Roadshows, Live Keynotes, the Licensing International Excellence Awards, and new Sustainability Clinics.

Related: The Cost of Shipping Fun: Toymakers React to the Global Shipping Crisis

More than 200 exhibitors will take part in the event, including Activision, Beanstalk, Crayola, Dr. Seuss, Games Workshop, MGM Studios, Scholastic, SEGA, ViacomCBS, Warner Bros., WWE, and more. The thousands of attending companies include Amazon, Bioworld Merchandising, Hot Topic, J&J, Microsoft,, PopSocket, Primark, Ross, rue21, Toys R Us, Walmart, and more.

Click here to discover the full range of programming, and click here to register for the event.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.