Little Tikes Pelican Explore & Fit Cycle | Source: MGA Entertainment

MGA Entertainment‘s (MGAE) Little Tikes division is getting into the at-home fitness craze.

Over the past 18 months, sales of cycles, bikes, and other home training equipment have been booming as parents looked for ways to get active and stay fit while gyms around the world were closed. Now kids can get in on the action with the Little Tikes Pelican Explore & Fit Cycle.

Little Tikes Pelican Explore & Fit Cycle | Source: MGA Entertainment

Launching at Target in July, kids ages 3-7 can pretend to take their own cycling or spin class with free “trainer adventure” videos that are available on the Little Tikes YouTube channel. The stationary Pelican includes a built-in stand to hold a smart device that can be used to power the video content. Additionally, the bike comes with built-in audio adventures and a Bluetooth speaker that kids can use to play their own music.

Related: State of the Industry Q&A 2021: MGA Entertainment

The Pelican Explore & Fit Cycle also features adjustable, kid-friendly resistance settings; adjustable seating and handlebars; and tilting action. The Pelican is constructed of a metal frame with an internal coil spring mechanism, and includes textured handgrips.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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