Following the massive success of the L.O.L. Surprise Dolls line, MGA Entertainment (MGAE) is collaborating with Terrapin Station Entertainment to debut the series’ first-ever live concert tour.
Young fans will be able to see Lady Diva, Neonlicious, Swag, and the rest of the Surprise crew rocking out right before their eyes. The tour features all of the electric L.O.L. hits, such as “Calling All B.B.’s” and “Remix,” along with dance choreographies, sweet surprises, interactive opportunities, and awesome visuals. The L.O.L. Surprise! girls will also perform their new songs from the forthcoming L.O.L. album. The dolls are visiting over 100 U.S. cities from the East to West coast, including Los Angeles, Dallas, New York, Atlanta, Chicago, and more.
“L.O.L. Surprise! is known for disrupting the toy industry and delivering the world’s best products and experiences,” says MGA Entertainment Founder and CEO Isaac Larian. “We can’t wait for our millions of fans to enjoy L.O.L. Surprise! Live.”
“We’re excited to produce the first-ever L.O.L. Surprise! Live show and give fans and families who have been eagerly awaiting the return of live events a chance to come inside the L.O.L. world and play alongside their favorite characters,” says Johnathan Shank, Terrapin Station Entertainment president and L.O.L. Surprise! Live tour producer. “Our highest priority is the safety and comfort of our fans. The show is going to be a must-see experience for L.O.L. fans of all ages with tons of incredible music, dancing, and extra OMG surprises.”
The live show is being produced by Shank, in partnership with creative director Amy Tinkham. The L.O.L. Surprise live tour will also collaborate with Lyte to help families and fans efficiently reserve tickets. Through Lyte’s Priority Reservation system, families can reserve their spot to attend the show in their preferred city. When tickets become available, those who have already made reservations are among the first to have ticket access. But if fans cannot attend the show, they’re able to return or exchange tickets.
“L.O.L. Surprise! and Terrapin Station have an incredible vision with this tour. I believe it could redefine family entertainment for a generation of children,” says CEO of Lyte Ant Taylor. “Lyte’s reservation platform is designed and built for a new kind of live event and e-commerce experience.”
VIP (or, in L.O.L. speak, VIB.B.) packages are also available for fans, which include unique meet and greet opportunities with the dolls and a soundcheck party. To reserve your spot at the L.O.L. Surprise Dolls live concert, and to view the full list of cities, click here. For a step-by-step ticketing info guide, go here.
