Warner Bros. Discovery Global Consumer Products inked a licensing agreement with the International Olympic Committee (IOC) to launch Olympics-themed products featuring Looney Tunes characters.
Sports is in the DNA of the Looney Tunes and there is no bigger sports stage than the Olympics. The Looney Tunes embody the spirit of the Olympics and exemplify teamwork, camaraderie, athleticism, and competition, making them an ideal licensing partner for the IOC. Together the products collection will engage audiences of all ages in a fun and playful way and hope to inspire the next generation of fans.
Warner Bros. has also teamed up with eight National Olympic Committees, including the U.S., Italy, Australia, New Zealand, Poland, and Mexico to create country-specific Olympic Team X Looney Tunes products along with Paralympic Team X Looney Tunes products for the U.S. and Brazil.
Products from all categories will be included in the drop, including fashion and sportswear, toys, collectibles, sporting goods, beauty, home goods, and seasonal merchandise. Licensees involved in the deal include trading pin manufacturer Honav USA, Fanatics, Outer Stuff, Franco, Accessory Innovations, Ferrara Candy Co., and more in the U.S.; Jóma in Spain; Big W in Australia; The Warehouse in New Zealand; Carls Jr., Hockey Exportprint, Regalos Siglo XXI, and Blackstorm in Mexico; Reserva, Grow, Club Cmoics, and Kameleon Bags in Brazil; and more. Warner Bros. also collaborated with Bioworld, Mad Engine, Freeze, and Isaac Morris. Fans can also grab Looney Tunes x Olympics merchandise at WB Shop.
Through the licensing collaboration with Warner Bros. Discovery Global Consumer Products, the timeless charm of Looney Tunes characters will add to our celebration of the Olympic values: the power of sport, the power to create friendships, to cultivate respect, and to bring the world together in the pursuit of excellence.
The Looney Tunes products will launch soon and continue to roll out through 2026 for the Winter Olympics in Italy.
